Senoj by LaTonya Jones

Fashion – Kansas City

LaTonya Jones is an up-and-coming fashion designer out of Kansas City, Missouri. LaTonya graduated from Clark Atlanta University with a Bachelor of Arts degree in Fashion Design/Merchandising with a minor in Art. As a design student she participated in her first fashion shows showcasing women’s ready-to-wear and swimwear. Her experiences have allowed her to be exposed to many aspects of fashion. Currently, LaTonya is a graduate student at the Academy of Art University studying Fashion Design. Understanding that drive is the key to success, LaTonya decided to participate in other projects and events outside of school. After showcasing her first local collection in Kansas City Fashion Week Spring 2012, doors started to open. LaTonya’s designs have taken her to new heights and allowed her to showcase in Atlanta International Fashion Week Summer 2012, Kansas City Fashion Week Fall 2012, and AURA Boutique’s Designer Choice Show Fall 2012. LaTonya is in the process of branding her company and gaining the exposure she needs to introduce her high fashion wear to the everyday woman. Her showcases are in effort to begin a fashion label specializing in women’s ready-to-wear and swimwear in her own Kansas City boutique; later expanding to different cities such as Atlanta, Manhattan, Miami, Chicago, Dallas, San Francisco, and Los Angeles. Her clothing line, Senoj, mirrors her passion to inspire confidence by passing down the techniques of designing and sewing through mentoring aspiring youth designers in the community.